My name is James and I am a UX / UI Designer.

I have been a UX/UI designer for years without even knowing it! For everything I design, I need to know who I am designing for, why am I designing it, and how will it help. I have over 15 years experience creating advertising and graphic design for various high end companies. Now I am designing for the user, not just the product. I want the product to do well because the users are happy. I’ve spent most of my career as an Art Director / Graphic Designer at several Ad Agencies and, most recently, have been working in-house in the real estate world, connecting people with their new homes. In 2021, I joined Citi as a UX/UI designer to work on their Wealth team, and Services team. I hope to make investing your money easier.